I’m a brand and content strategist—and wearer of many hats—working at the intersection of brand, content, and culture. Currently leading content and communications at a fast-moving beauty startup, I span strategy, messaging, and production, concepting, shooting, and editing content that feels both elevated and real.

With a sharp eye for storytelling, aesthetics, and cultural relevance, I’m highly attuned to brand voice and identity, with a strong instinct for what aligns, and what doesn’t. From strategy to final edit, I’m hands-on throughout, creating work that not only looks good, but feels right for the brand, the moment, and the audience, always with intention, taste, and a clear point of view.

EXPERIENCE:

MUTHA | Homemade ish Cookies | One Gallery Art | Revlon Uniq One | Revlon Colorsilk | CND Nail care | Michum Deodorant | Creme of Nature

CONTACT:

merrittshel@gmail.com | @merrittshelton

Let’s work together!